You may have noticed a new fragrance focus popping up each month, like Sense of You in April or Mediterranean Revival back in March. They’re beautiful, sure, but they’re also grounded in something more purposeful. These themes aren’t just a seasonal moodboard, they’re shaped by real insights and designed to help you connect with customers in a way that feels emotional, timely, and effective.

A Story You Can Share

These days, customers aren't just buying a perfume. They're drawn to the feeling it evokes, the lifestyle it suggests, the story it tells. A theme provides an easy, ready-made narrative to build around. Instead of simply offering a scent, you're inviting your customers into a memory, a mood, a state of mind.

From the quiet intimacy of Sense of You to the breezy escapism of the Mediterranean Revival, each theme is crafted to spark curiosity and create richer conversations in store.

Visual Merchandising, Simplified 

Feeling stuck on how to refresh your shelves? Start with the theme. We build them with merchandising in mind, from textures and colour palettes to styling suggestions so you’ve got a creative jumping-off point that’s easy to execute.

No need for a full revamp. A few thoughtful touches, a seasonal highlight table, a storytelling cue on social, a GWP or a little printed POS, and your space feels considered, cohesive, and just that bit more elevated.

A Nudge Towards the Sale

Themes give context. They make your range feel relevant and timely, and they help your team recommend fragrances in a more meaningful way. It’s a gentle shift, from a standard "this one’s nice" to “this scent is perfect for right now.” And that can be the difference between a browse and a purchase.

Plus, we often pair our themes with extra support; blog content, emails, social assets, window display ideas, even in-store activations. We help you bring it to life.

And No, You Don't Have to Do It Alone

We know retail is fast-paced and ideas take time. That’s why our themes are designed to be as plug-and-play as you need them to be. Want hands-on help bringing it into store? We’re here. Just after some inspo and planning to DIY? Also great.

Wherever you're at, we’re here to keep your shelves inspired and your customers engaged.