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Go to the shopDupe culture has exploded. TikTok tutorials, fast-fashion chains, and mass beauty retailers are turning niche scents into “$20...
Once upon a time, glamour was velvet curtains, smoky cocktails, and screen sirens in satin. Today, that spirit...
Vanilla is having its moment, and it’s not going away anytime soon. Once considered “safe” or predictable, vanilla...
The fragrance space is evolving fast, and so are your customers. They're asking smarter questions, expecting more meaningful...
In a world of fleeting trends and fast fragrance, something longer-lasting is taking hold—literally. Enduring Legends is all...
In the age of TikTok hauls and fragrance-forensics, customers are savvier than ever — but also more easily...
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