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RECENT POSTS
14.July.2025
Why Dupes Don’t Cut It (and How to Keep Customers Coming Back for the Real Deal)
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16.June.2025
Playful Discovery: Why Tactile, Layerable Formats Are the Future of Fragrance
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The fragrance category is on fire. Customers are more curious, confident, and scent-savvy than ever. And in this...
In a world of fleeting trends and fast fragrance, something longer-lasting is taking hold—literally. Enduring Legends is all...
In the age of viral scent dupes and TikTok-approved alternatives, the pressure is on. Consumers are savvier than...
In the digital age, where a swipe can make or break a brand, social media has emerged as...
Fragrance used to be a single spray at the end of a routine.Now? It’s the main event. We’re...
Let’s talk about the most powerful marketing tool you’re probably underestimating: the humble sample. No, not the one...
