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How to Make Fragrance Your Holiday Bestseller

The countdown is officially on, just 10 weeks until peak gifting season. Shoppers are already ticking off lists, and fragrance is one of the fastest-growing categories they’re shopping for. From stocking stuffers to self-treats and luxe gifting, this is when fragrance storytelling really shines.

At T2M, we’re here to help you turn that momentum into meaningful sales and unforgettable in-store experiences. Here’s how we can support you in the lead-up to the busiest (and most fragrant) time of year:

Training: Confidence Sells

Empower your team with practical storytelling sessions designed to help staff confidently recommend scents for every shopper, from the last-minute gifter to the collector who knows their notes by heart.

Activations: Create the Moment

Hero a best-seller, curate a festive edit, or design an in-store moment that makes customers stop and smell. Whether it’s a sampling event or a mini brand takeover, we’ll help you bring it to life.

Windows: Capture Attention

Transform your storefront with festive displays and editorial-style visuals that stop foot traffic and tie into our wider PR buzz. The goal: get customers talking, and shopping.

Social Campaigns: Plug & Play

From founder stories and layering tips to stocking stuffer spotlights, our plug-and-play assets make festive marketing effortless. Just add your logo and share.

POS Displays: Style That Sells

Fresh festive wraps, shelf talkers, and tester bar upgrades, all designed to enhance storytelling and make your displays as persuasive as they are beautiful.

PR Push: National Visibility

We’re running a nationwide media and influencer campaign to keep our brands, and your store, front of mind during the busiest shopping weeks of the year.

Ready-to-Use Holiday Content

Our brand partners are supplying seasonal assets that we’ll deliver directly to you as they become available. For a head start, head to your brand folders > images, many already include festive visuals and copy perfect for your social posts and newsletters.

Lock In Your Support Now

Every week counts in the lead-up to the Holiday season. Book your festive support now so we can maximise activations, stock, and content — and make this your strongest season yet.

📩 Get in touch: marketing@t2msensory.com

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