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16.June.2025
Playful Discovery: Why Tactile, Layerable Formats Are the Future of Fragrance
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Fragrance used to be a single spray at the end of a routine.Now? It’s the main event. We’re...
What Is the ‘Sweet Whispers’ Trend? Gourmand fragrances , rich, edible, indulgent, have long danced on the edge...
In April, we turned the volume down and tuned in to something softer, more personal, and deeply resonant,...
In March, we dove into a world of sunkissed rituals, salt-streaked air, and unapologetic indulgence, the Mediterranean Revival. Inspired...
You may have noticed a new fragrance focus popping up each month, like Sense of You in April or...
What Is the 'Sense of You' Trend? “Sensory beauty.” “Self-expression as self-care.” “The rise of personalisation.”However you frame...
