Last week, we opened our showroom for The Fragrance Edit, a curated preview of this season’s most directional scent launches. Retailers, editors, and content creators came through to connect, explore, and exchange ideas.

The atmosphere was electric, and the trends emerging were clear: scent is becoming more emotional, more personal, and more experience-driven.

We unveiled four new fragrances, each marking a shift in how niche perfumery is evolving. From solar gourmands to blends that sparkle with optimism, these scents reflect not just what’s launching, but what’s landing with customers right now.

LA PLAYA — Carner

Solar gourmands are having their moment. With pistachio, coconut milk, and tonka at its core, La Playa captures the fantasy of summer and the rise of food-inspired fragrance. Playful but polished, nostalgic yet modern, a signature scent for those who want their perfume to feel like a luxe beach holiday.

UKHU PACHA — Maison Matine

Welcome to scent as ritual. Ukhu Pacha blends coastal coconut, sea spray, creamy vanilla, and white florals into a magnetic, mystical trail. It speaks to a generation seeking more than just a scent, they want meaning, memory, and a little magic. Designed to be worn with intention.

💡 Together, La Playa and Ukhu Pacha speak to the edible-as-expression trend, perfume as comfort food with a twist.

BESO DE MAR — Beso Beach

This is wellness, but with elegance. Beso de Mar bottles the Formentera coastline through chamomile, sage, tea, and ambergris. Clean, calm, and conscious, a structured yet soothing blend for customers craving serenity with sophistication. Minimalist design. Small-batch production. Sustainably made.

HAKUNA MATATA — 27 87

Yes, banana, but make it niche. Hakuna Matata takes this joyful note into new territory, pairing it with Sylkolide musk and green Tanaisone for a mood-boosting hit. Fruity, floral, honeyed, and a little cheeky. A scent for the emotionally adventurous; a serotonin spritz in a bottle.

💡 Beso de Mar and Hakuna Matata capture two sides of the wellness movement, one soft and soothing, the other buzzing with energy.

What This Means For You

These aren’t just new launches, they’re strategic signals. They show us what’s resonating with consumers and where your store can lead.

If you’d like to explore how these trends could come to life in your space, whether through campaign support, staff training, or in-store activations,  we’re here to chat.