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SS25: The Fragrance Edit

The fragrance space is evolving fast, and so are your customers. They're asking smarter questions, expecting more meaningful stories, and looking for scents that feel like something. That’s where we come in.

This season, we’re inviting you to The SS25 Showcase, a curated experience designed to give you a head start on what’s launching, what’s trending, and how to turn it all into sell-through.

Here’s why you (and your team) should be there:

Get ahead of the curve

Preview upcoming SS25 launches before they hit shelves. Smell them, learn the stories, and start planning your seasonal edit early.

Meet with our Brand Manager and Marketing Team

Discuss activations, lock in sampling support, and find out how we can back your in-store and online campaigns. We’re here to help you build buzz, not just stock shelves.

Leave with a plan, not just a perfume

You’ll get clear talking points, trend insights, and storytelling ideas you can use right away. Plus, practical ways to bring launches to life through content, POS, and team training.

Access exclusive materials and tools

Scent cards, samples, shelf talkers, all ready to help you drive discovery and sales.

Make it collaborative

Tell us what’s working, what your customers are craving, and where you need support. This is a two-way conversation, and the Showcase is where great ideas begin.

Whether you’re a long-time partner or just getting to know us, this is your chance to connect, plan ahead, and leave inspired. 

The SS25 Showcase runs 30 July to 1 August at our Melbourne showroom. Appointments can be booked by emailing marketing@t2msensory.com.

Let’s make next season your strongest one yet.

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