Fragrance used to be a single spray at the end of a routine.
Now? It’s the main event.

We’re seeing a shift in how people wear perfume and it’s all about formats that are playable, personal, and portable.

Roll-ons. Creams. Soaps. They’re not just having a moment. They’re reshaping the category.

Why? Because customers aren’t just wearing fragrance.

They’re curating. Layering. Posting it on TikTok.

They’re building scent wardrobes. Picking a roll-on for the wrist, a cream for the collarbone, something else entirely for their hair.

Especially younger shoppers. They wear fragrance more than anyone else and they shop by feel, mood, and social inspiration. They want scent they can interact with, not just admire from afar.

Why this matters:

Tactility = deeper engagement

Formats that involve touch keep customers in-store longer. They lean in. They play. They ask questions. It’s interactive, memorable, and sensory-rich.

Layering = personalisation

Fragrance is becoming more like fashion, people want to build a look, not wear a uniform. Layering formats give them the freedom to play and express who they are, right now.

Portability = practicality

Smaller formats slot into daily life. They’re ideal for travel, gifting, touch-ups, or testing something new. Low commitment, high reward.

Accessibility = easier entry

Not everyone’s ready to drop three figures on a fragrance. Mini formats invite newcomers in, without compromising on style or story.

Hero Scents (and How to Make Them Work Harder)

Some fragrances naturally lend themselves to this kind of discovery.
We’re talking:

• Maison Matine – bold bottles, mood-lifting musks, and matching creams that invite experimentation.

• Nasomatto – unapologetically intense, but made to be layered and reinterpreted on skin.

• Orto Parisi – mysterious and conceptual, perfect for customers who love to play with contrast and intensity.

• Carner Barcelona’s Summer Journey Collection – easy, breezy, mini and made for multi-scent wardrobes.

But here’s the truth: any scent can be a hero in this story, if you frame it right.

Style a strong extrait with a soft skin scent. Pair something niche with a matching body product. Invite your customers to experiment, and they will.

How We Can Help

You don’t have to do this alone.

As your partner, we can help bring Playful Discovery to life in-store and online, from sampling ideas to layering suggestions, tester setups to team training. We can help your staff speak the language of play and personalise the sale, without overcomplicating it.

Want help crafting a “layer me” bar? Need educational cards? Want a quick brainstorm on how to cross-merch these products?

Just say the word. We’re here to make it easy and make it sell.

TL;DR?

These formats are fun, functional, and exactly what today’s customer is craving.

They don’t just sell scent, they invite customers to explore, personalise, and fall in love.