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Go to the shopWhy “smaller” fragrance houses are now winning big, and what that means for your business. Across Europe and...
Dupe culture has exploded. TikTok tutorials, fast-fashion chains, and mass beauty retailers are turning niche scents into “$20...
Vanilla is having its moment, and it’s not going away anytime soon. Once considered “safe” or predictable, vanilla...
In a world of fleeting trends and fast fragrance, something longer-lasting is taking hold—literally. Enduring Legends is all...
In the age of TikTok hauls and fragrance-forensics, customers are savvier than ever — but also more easily...
In the digital age, where a swipe can make or break a brand, social media has emerged as...
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