Fragrance Storytelling in Action: Paint n Powder x Eight & Bob

T2M Sensory 11.April.2025 0 comments

A Window That Stopped People in Their Tracks

For just over a month, Melbourne-based perfumery Paint n Powder put Eight & Bob front and centre in a curated window display. The concept was simple, elegant, and on-brand — and it sparked genuine curiosity from passers-by.

Buzz, Browsing, and Beautiful Conversations

The display did more than look good. It piqued interest, brought new faces through the door, and gave the team an easy way to start conversations around the Eight & Bob collection. With the brand clearly defined in-store, staff felt confident guiding customers through the story, the heritage, and the craftsmanship behind each scent.

A Workshop That Sold Out

To compliment the activation, we partnered with Paint n Powder on a Gift With Purchase offer for one of their fragrance workshops. The result? It sold out. The GWP added just the right touch of exclusivity and helped drive sign-ups without shouting.

Simple Tools, Strong Results

This collaboration is a reminder that fragrance marketing doesn’t need to be overcomplicated. A beautiful display, a clear story, and a thoughtful incentive can go a long way in boosting customer engagement and bringing a brand to life in-store.

Let’s Create Something Together

Interested in an in-store activation that fits your space and your customers? We’d love to help tailor something that feels effortless, elevated, and effective.