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Go to the shopFor just over a month, Melbourne-based perfumery Paint n Powder put Eight & Bob front and centre in a curated window display. The concept was simple, elegant, and on-brand — and it sparked genuine curiosity from passers-by.
The display did more than look good. It piqued interest, brought new faces through the door, and gave the team an easy way to start conversations around the Eight & Bob collection. With the brand clearly defined in-store, staff felt confident guiding customers through the story, the heritage, and the craftsmanship behind each scent.
To compliment the activation, we partnered with Paint n Powder on a Gift With Purchase offer for one of their fragrance workshops. The result? It sold out. The GWP added just the right touch of exclusivity and helped drive sign-ups without shouting.
This collaboration is a reminder that fragrance marketing doesn’t need to be overcomplicated. A beautiful display, a clear story, and a thoughtful incentive can go a long way in boosting customer engagement and bringing a brand to life in-store.
Interested in an in-store activation that fits your space and your customers? We’d love to help tailor something that feels effortless, elevated, and effective.
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