T2M is a Melbourne-based strategic sales and consultancy firm representing today’s most innovative, unique, outspoken and edgy brands found around the globe.

We offer solutions to sales, buying, communication and business development. With over 15 years of experience and well-established relationships with retailers and industry professionals, our main goal is to provide imaginative business solutions and make sure that our brands meet their target goals and desired results.

We cover all areas of designer fragrance and niche beauty distribution by preparing the brands for the market entry and by taking care of the logistics in Australia and New Zealand, USA, Canada & Israel.

In addition, we partner with local PR agencies in each region to curate our brands’ image and values coherently and to guarantee impeccable results within online and offline publicity.

Working with T2M Sensory is about bringing your brand to life in each region in the best way possible.



Our team have 15+ years experience working with international brands. We provide a range of training and support to all our customers that will ensure your brands success.

PR &

We make sure your brand is positioned in the market in the right way, to encourage sales & longevity is at the heart of how we launch and manage labels.


We take a long-term view with all our clients, both brands & retailers alike, so everyone’s needs can be met within the sales cycle.


Founding Director

Shmuel's love of travel and style has taken him along a path that has led to the T2M Group of companies.

Specialising in the distribution of artisan designer fashion, jewellery, fragrance and cosmetics labels the group has a core goal of bringing these brands to market in a way that represents the quality and focus that each label puts into its own creation.

Over the past 15 years Shmuel has built long lasting relationships with brands from all over the globe, from New York to Berlin, he has been able to select the best in category of artisan, custom designed and bespoke products to distribute in Australia, New Zealand, USA, Canada & Israel.

A cornerstone to his success is being able to build and maintain longstanding relationships with retailers in each region. Adapting to the substantial industry change over recent years, to stay relevant, in tune and connected in the ways that matter most to the brands he represents.

Shmuel Tal has built a strong team of international partners and dedicated staff that aim to consistently bring superiority in service through excellent attention to details, honesty, hands-on solutions and refined brand education. With direct relationships in place with some of the world's leading retailers crossing from fashion to cosmetics and fragrance, working with T2M Fashion, T2M Scents & GMMFUS brings access and commercial success to the brands he represents.

Shmuel sees the future of retail and designer product distribution as bright, as technology changes the industry, people's desire to seek out that which is unique and artisan becomes more and more pressing and Shmuel is clearly focused on capturing this market both now and in years to come.

Fragrance Manager

Sensory Manager Laura Gay has over ten years experience working in the world of niche fragrance and beauty.

With a background in skincare she managed for many years iconic Melbourne-based Perfumery, Kleins. Laura understands both sides of retail and distribution, aiding to assist our clients in the execution of sales, marketing and equipping them with the tools to ensure the best outcome for their stores.

Donned a "Scentsister" by Australian perfumer Ainslie Walker, Laura has the gift of the nose and can pick the scent you are wearing from quite a distance, a rare and precious talent.

Laura assists T2M's director Shmuel Tal in all facets of business operations from sourcing outstanding new brands from all over the world to managing day to day operations of the company. Laura has a particular eye for design and a nose for beautifully made perfumes with stories to tell. Her passion is in sharing her vast knowledge of fragrance to educate Australia and New Zealand about the art of perfume via T2M's portfolio.

Laura conducts in-store workshops, events and trainings for clients and brands to ensure each brand's spirit and philosophy is delivered with passion and enthusiasm. In turn this creates memorable, approachable experiences with fragrance for customers, boosting sales and leaving them wanting more.

Laura approaches fragrance with these questions - Ask yourself, "how does your fragrance make you feel? How would you like to feel right now?" Fragrance is comparable to fashion, in that perfume allows us to express different facets of ourselves and project parts that are usually hidden. It's about feeling, living and our experiences that make and shape who we are.

Our Terms of Trade are

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