Created by Raffaella Grisa, WA:IT is a sustainable fragrance and skincare brand made to elevate the soul. Inspired by the symbiosis of Japanese and Italian culture, WA:IT is an embodiment of duality, where perceptions might differ, but the appreciation and importance of beauty and tradition are the same.

WA:IT invites us to see skincare as a mindful process in which we undertake a ritual that nourishes our mind, body and soul. In their commitment to creating and producing 100% sustainable clean beauty products, WA:IT is the first European Beauty brand to achieve Net Carbon Negative status in 2021.