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Retail Market Trend Intelligence & Insights

September 12, 2022

Market Trend

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  • Integrating more technology into their business processes is becoming the standard going forward.
  • In conclusion, it is clear that emerging markets are ramping up the meat and especially the poultry production, switching to commercial farming.
  • History tells us that the rallies in bull markets are strong and that the reactions are somewhat weak.
  • A related concept, the term “trend analysis” is more commonly used in financial contexts.
  • Almost a quarter of online U.S. adults say they have come across videos posted on TikTok.

Knowing what trends will be a good fit for you will often come down to knowing your own customers, vertical, and competitors backwards and forwards. There’s several things you can do to evaluate industry trends and make the right move for your B2B. Video proved to be a great way to engage customers in 2019, and it’s not going away anytime soon. Creating videos for your website is a great way to instantly grab and engage a customer and inform them about your product or service. This is especially helpful if you are in a market that is seasonal such as swimwear or snow gear. Look at the peaks and valleys of the graph to understand where the market is heading month to month.

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Purchase situation analysis is a great way to identify trends because it involves researching how people make buying decisions. Asking questions like “Why are you considering this product?” or “What are some of your alternatives?” will often tell you a lot about trends in the market. This information can be difficult to gather, but it is necessary for properly identifying market trends. If you are able to successfully discover trends, create a plan of action based on them. Your plan of action can include new campaigns or changes to current campaigns, changes to your strategy or changes to how you engage your topic of study, in this case, the customers. In order to keep your company ahead of the competition, it is important to utilize market trend analysis, or the process of evaluating changes to your market. Market trend analysis looks at how your industry started in the market, how it has grown, and where it is expected to go.

Market Trend

Because of this, many businesses are jumping online and creating storefronts to compete for sales. In today’s world, shoppers who may not have shopped online were forced to when brick-and-mortar stores closed and/or only offered buy-online-pickup-in-store options. Every industry changes at some point or another, and staying up to date via reports and data can show you where things are headed. The numbers in these reports often come from original research you can trust, instead of just following the popular word-on-the-street. Plus, when you’re regularly aware of what’s happening in your industry, you’ll grow a sense of what trends are worth the effort and what ones can wait.

Subscriptions keep customers coming back.

Mobile-friendly email is the second most-used tactic email marketers to improve their performance. Audience segmentation is one of the top three tactics used by marketers in email marketing. Friday is typically the day with the highest clickthrough rates potential, at 2.7%. YouTube, on mobile alone, reaches more people in the U.S. audience demographic than any TV network.

What are the kinds of trends?

There are three main types of trends: short-, intermediate- and long-term.

Unlock robust market, consumer, and brand insights for futureproof retail. Brand Insights Boost your brand with a powerful combination of solutions to maximize brand health, performance, and value. Benefit from insights from multiple data sources to understand how to grow your brand. Automotive Deconstruct the purchase process to position Market Trend your brand, makes and models. Understand your performance to identify competitive strengths and weaknesses and focus your marketing activity. Technology and Durables Innovation, premiumization, performance, experience, simplification—understand these macro trends to maximize new and emerging opportunities in this crowded sector.

Private Companies

They help you promote your brand in ways that are authentic and that no other formats can. Reaching out to target consumers is easier via eCommerce platforms as compared to traditional channels. Moreover, marketers have started using interactive content types like eCommerce recommendation quizzes to boost their sales online. It is important to not only read constantly on the latest industry trends and reports but to make sure your reading is current. If you read about an issue that has already been identified as a problem with the industry, you will be better prepared to take advantage of it if you are constantly reading. You can even write your own “report” to give yourself some fresh insight into the current status and future projections for your company and for your market in general.

What is the best trend indicator?

  • The Bollinger Band Indicator.
  • The Moving Average Convergence Divergence Indicator.
  • The Relative Strength Index Indicator.
  • The On Balance Volume Indicator.
  • Simple Moving Average.

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